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Keith Meehan Creative

Account Lead•Art Director / Designer•Photographer•Artist
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  • Logos / Graphics / Type
    • Logos & Marks
    • Logotypes & Typography
    • Icons
    • Info Graphics & Maps
    • Design Assets
  • Illustrations & Artwork
    • Illustrations & Styles
    • Digital Paintings & Artwork
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CPG Branding & Packaging Design

Kodak MAX Film Line

Creative Director / Art Director / Graphic Designer
Account Manager/Supervisor / Marketing Director

My written proposal and pitch helped secure my firm the design and print production management contract for Eastman Kodak Company’s flagship film brands, Gold and Max. This design was one of the MAX brand iterations we developed during our tenure with the account.

Each product update and redesign (which took place three to four times a year) required new print production artwork be created for hundreds of SKUs—a key selling point which won my firm the account because of our experience and capabilities. In addition to the U.S. market we designed and produced for Mexico and Latin American regions, Europe, and Japan.

Securing the Kodak Film account was the direct result of a focused sales/marketing approach aimed at expanding business with existing customers.

 

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Wegmans Brand Spring Water

Creative Director / Art Director / Marketing Director

Wegmans Spring Water is the grocer's most successful private label brand to date. The stylized water illustration, which has become synonymous with this product line, is based off of an illustration style I developed and marketed through my design agency.

Wegmans Food Markets called my firm as a direct result of our regional advertising and marketing efforts.

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Corning Revere/RevereWare

Production Supervisor / Print Production Specialist / Illustrator / Account Manager

This Corning Consumer Products project involved a complete restaging of the Revere/RevereWare line requiring updated nomenclature, specifications and illustrations with litho label and direct-print flexo on corrugate applications required across the line.

The work my firm did with Corning Consumer Products originated through word-of-mouth.

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Private Label Coffee

Creative Director / Art Director / Account Manager/Supervisor / Marketing Director

A half decade into designing private label branding and packaging solutions for Wild Bird Centers of America my firm was asked to design the brand identity and packaging graphics for a proprietary line of coffees grown under the rainforest canopies of South America which are merchandised exclusively through WBCA franchise stores.

As marketing director for my firm I initiated focused marketing efforts in key regions of the country with high concentrations of consumer products companies. Our business with Wild Bird Centers of America was the direct result of marketing efforts in the Washington, DC, Mid-Atlantic states region.

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Rayovac Batteries

Creative Director / Art Director / Graphic Designer / Account Supervisor / Marketing Director

As marketing director for my firm, Rayovac was a success story from our national targeted marketing efforts and direct mail campaign.

We made our pitch to a Rayovac project team of eight at their Madison, Wisconsin headquarters as one of five firms being considered for their battery rebranding and packaging redesign effort.

We were awarded the contract based on experience and enthusiasm.

 Rayovac’s original branding and package design at the end of Michael Jordan’s endorsement contract.

Rayovac’s original branding and package design at the end of Michael Jordan’s endorsement contract.

 The new branding and 6-Pack package design we gave Rayovac.

The new branding and 6-Pack package design we gave Rayovac.

 3D renderings of a battery design concept my firm presented.

3D renderings of a battery design concept my firm presented.

 The new branding and 8-Pack package design we gave Rayovac.

The new branding and 8-Pack package design we gave Rayovac.

 Merchandizing display layout highlighting Rayovac’s original design against Duracell and Energizer.

Merchandizing display layout highlighting Rayovac’s original design against Duracell and Energizer.

 All concepts we presented to Rayovac were presented in a merchandizing display layout against Duracell and Energizer.

All concepts we presented to Rayovac were presented in a merchandizing display layout against Duracell and Energizer.

 All concepts we presented to Rayovac were presented in a merchandizing display layout against Duracell and Energizer.

All concepts we presented to Rayovac were presented in a merchandizing display layout against Duracell and Energizer.

Eureka! Portable Pavilion Canopy Tents

Creative Director / Art Director / Digital Artist / Account Supervisor / Marketing Director

A new product line introduced by Eureka!.

My firm worked on a number of projects for Johnson Outdoors and the Eureka! brand. Our business with the outdoor products retail giant was the direct result of targeted national marketing efforts I developed for the business.

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Kodak One-Time-Use Cameras

Creative Director / Art Director / Graphic Designer / Illustrator / Photographer / Print Production Specialist / Account Manager/Supervisor

My firm was entrusted with design and production management of Eastman Kodak Company’s One-Time-Use Camera brand (OTUC) for over a decade. We were brought in at the introduction of the second camera model—Panoramic.

OTUC was second only to Gold and MAX Films as the company’s top revenue generator.

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 Sport was a niche marketing product where Eastman Kodak targeted healthy life style and outdoor enthusiasts.

Sport was a niche marketing product where Eastman Kodak targeted healthy life style and outdoor enthusiasts.

 Unique code-names accompanied each new OTUC branding initiative during its developmental stages—this was Striker!

Unique code-names accompanied each new OTUC branding initiative during its developmental stages—this was Striker!

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 _______________________  Below: Hangtab and inner camera illustrations for a PGA branded version of the daylight camera.

_______________________

Below: Hangtab and inner camera illustrations for a PGA branded version of the daylight camera.

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Marlyn Nutraceuticals Enzyme Supplement

Creative Director / Art Director / Graphic Designer / Account Manager / Marketing Director

Wobenzym N is the top selling enzyme supplement in Europe. Marlyn Nutraceuticals came to us to refine and adapt this brand and its' packaging for U.S. markets. No face-to-face required, we managed our business with Marlyn’s corporate offices in Arizona long distance.

As marketing director for my firm I initiated focused marketing efforts in key regions of the country with high concentrations of consumer products companies. Our business with Marlyn was the direct result of marketing efforts in U.S. southwest.

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Eureka!/Johnson Outdoors—Silva Brand Compass Line

Creative Director / Art Director / Account Supervisor / Marketing Director

The Silva Compass line was a top-to-bottom rebranding and packaging redesign.

My firm worked on a number of projects for Johnson Outdoors and the Eureka! brand. Our business with the outdoor products retail giant was the direct result of targeted national marketing efforts I developed for the business.

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Corning Collections

Collections was a design approach where Corning Consumer Products implemented the same colors and patterns across the company's primary brands including CorningWare, Corelle Ware and Pyrex.

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Wegmans Delicatessen Branding and Labeling

Creative Director / Art Director / Graphic Designer / Illustrator / Marketing Director

Wegmans Food Markets Delicatessen brand identity and product labeling. We incorporated this delicatessen design across all department-related products including Wegmans brand meats, cheeses, etc., pre-printed labels, deli bags, signage and more.

Wegmans Food Markets called my firm as a direct result of our regional advertising and marketing efforts.

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Kodak Cameo Camera Line

Creative Director / Art Director / Graphic Designer / Account Manager

Cameo was one of several Kodak camera lines my firm branded and provided packaging design services for.

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Wegmans Brand Sparkling Water

Design Manager / Art Director / Graphic Designer

Managed this label redesign and numerous other private label packaging designs for Wegmans Food Markets while working onsite at their corporate office.

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Kodak Sport One-Time-Use Camera

 

Creative Director / Art Director / Graphic Designer / Illustrator / Account Manager

Sport was a niche marketing product where Eastman Kodak targeted healthy life style and outdoor enthusiasts.

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Lens Buff

Art Director / Graphic Designer / Illustrator / Account Manager

Local opticians approached my firm to help them bring this unique product to market. We gave them the branded look, package design and managed the print and blister production.

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Wegmans Brand Sherbet

Creative Director / Art Director / Illustrator / Marketing Director

Sherbet was one of many private label packaging designs my firm executed for Wegmans Food Markets.

Wegmans called my firm as a direct result of our regional advertising and marketing efforts.

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Wild Bird Centers of America Private Label

Creative Director / Art Director / Graphic Designer
Photographer / Illustrator / Print Production Specialist / Account Manager/Supervisor
Marketing Director

Headquartered near Washington, D.C., Wild Bird Centers of America contacted my firm looking for a brand update and a series of private label packaging designs which spanned a variety of print production applications including offset, litho label, flexo on corrugate and more. With our industry contacts we were able to satisfy WBCA's design and print production needs.

As marketing director for my firm I initiated focused marketing efforts in key regions of the country with high concentrations of consumer products companies. Our business with Wild Bird Centers of America was the direct result of marketing efforts in the Washington, DC, Mid-Atlantic states region.

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Gardens Alive! Private Label

Creative Director / Art Director / Graphic Designer / Illustrator / Account Manager

Gardens Alive!, an organic lawn, garden and pest control mail order supply company came to us through a partnership they formed with Wild Bird Centers of America where GA! merchandises select products exclusively through WBCA franchise stores.

For this endeavor they asked my firm to develop private label package designs which verged on a cobranded look to fit seamlessly in WBCA franchise store merchandising environments—we delivered!  In the process we gave their brand identity a needed facelift.

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Wegmans Brand Potatoe Chips

Creative Director / Art Director / Marketing Director

My firm developed several chip and snack private label packaging designs for Wegmans Food Markets.

Wegmans called my firm as a direct result of our regional advertising and marketing efforts.

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prev / next
Back to Packaging—Original
7
Kodak MAX Film Line
3
Wegmans Brand Spring Water
Revere-Color-FromIconAd.jpg
2
RevereWare Line
1
Private Label Coffee
7
Rayovac Batteries
1
Eureka! Canopy Tents
MaxOTUCWhtBxvv2.png
16
Kodak One-Time-Use Cameras
1
Enzyme Supplement
5
Johnson Outdoors: Silva Compass Line
1
Corning Collections Line
1
Wegmans Delicatessen Brand
1
Kodak Cameo Camera Line
09-Jul13-Wegmans-SparklingWater-3417v2-adj.jpg
1
Wegmans Brand Sparkling Water
2
Kodak Sport One-Time-Use Camera
1
Optical Product
1
Wegmans Brand Sherbet
2
Private Label Bird Products
1
Private Label Organic Plant Foods & Fertilizers
1
Wegmans Brand Potatoe Chips

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